Ducati have unveiled to Factory employees today the much anticipated Ducati Scrambler which has been the talk of the motorcycle press for the last few years.
The original Ducati Scrambler was launched in 1962, with the Scrambler series including a few bikes with Desmo cylinder heads and was continually adjusted technically right up until 1974, when production stopped. It was so popular in the seventies, the Ducati Scrambler even influenced fashion trends (see the photo below advertising the Scrambler!)
The reasons for the original Scrambler's commercial success was the excellent frame (it was even used for track racing, which is probably unprecedented in motorbike history) and an engine perfectly suited for its function. The Ducati Scrambler was not the fastest bike of its day, but its general performance and absolutely centered riding position, made it one of the most delightful machines of the era.
The new Ducati Scrambler will be in our showroom from February 2015 but was first seen by the Bologna factory employees today (Monday 9 June) as a surprise treat when they arrived for work and shown inside a large yellow container!
Ducati say "Following many years of rumour and speculation around the project, Ducati’s creative internal stunt at the Italian manufacturer’s headquarters stylishly confirms the existence of the Ducati Scrambler".
The new Scrambler subscribes to the values of the 70’s, but it is not a vintage bike, it’s the contemporary, authentic and accessible interpretation of the iconic Scrambler Ducati. Today's new Scrambler is the pure essence of motorcycling; two wheels, a wide handlebar, a simple engine and a lot of fun!
Although there are no pictures yet, the new Ducati Scrambler will be unveiled to the public in October, when it will finally break cover. You can keep up-to-date with developments with this dedicated Ducati Scrambler web page.
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