Ducati Riding Experience (DRE) is now up and running with the new Sweet Lamb DRE Adventure Academy

Ducati unlocks the secrets of adventure riding with the new Sweet Lamb DRE Adventure Academy

• Sweet Lamb DRE Adventure Academy combines the finest adventure bikes from Bologna to Wales’s most spectacular off-road riding venue.
• With 6,600 acres of prime adventure bike territory to explore and multiple training areas, the Sweet Lamb off-road centre in the Cambrian Mountains is the perfect terrain to enjoy an adventure day out, with courses tailored to each rider’s off-road experience.
• The DRE (Ducati Riding Experience) Adventure Academy offers a premium experience composed of a brand-new hospitality centre, top-quality tutoring and the latest Ducati Adventure models range.
• Media guests attended the official launch event on 22-23 April to officially open the centre. Bookings are open.

Sweet Lamb (UK), 24th April 2024 – In partnership with Sweet Lamb Riding School, Ducati has officially opened the new UK expansion of its premium DRE Adventure Academy riding experience to bring more emotion, fun and safety to adventure riding.

Situated at the Sweet Lamb off-road centre in the spectacular Cambrian Mountains in Wales, the new Sweet Lamb DRE Adventure Academy offers 6,600 acres of prime adventure bike territory to explore. It is the ultimate destination for anyone wanting to experience the thrilling performance and outstanding capability of Ducati adventure bikes at one of the best off-road riding locations in the UK.

With dedicated training areas designed to build up adventure riding ability and miles of trails helping learners put their new skills to the test, the Sweet Lamb off-road centre is the perfect home for Ducati DRE Adventures. All of this is on private land designed for professional motorsport use to make the training safe, effective, and enjoyable for everyone.

High-quality training is central to the DRE philosophy, and Ducati has pulled out all the stops to provide this at the new facility in Wales.

Training at the Academy is led by Mark Molineux – multiple enduro, motocross and rally champion with a legendary reputation in the industry – with a team of top riders and trainers who pride themselves on helping riders of all levels improve their offroad skills. International guests from the Ducati Adventure world will participate on selected dates as guest instructors to add a flavour of international DRE expertise.

With four levels of training available – from Rookie to Level 3 Course – the Academy caters for all abilities, including raw beginners with no offroad experience, transforming them into riders ready to take on anything they dream of.

The fleet of the latest Ducati adventure bikes at Sweet Lamb ensures that world-class training is matched with the best possible tools for the job. The motorcycles available at the Academy are the brand-new Multistrada V4S, Multistrada Rally, DesertX and DesertX Rally.

The brand-new Ducati hospitality space at Sweet Lamb matches the finest adventure bikes, top training, and jaw-dropping scenery. It welcomes riders for an adventure experience in total relaxation. Italian coffee provided by Lavazza and lunch will be available throughout the day. The Ducati welcome kit and the final certificate will send learners home with a big smile.

Booking for the Sweet Lamb DRE Adventure Academy courses is available online at www.dre-adventure.co.uk, with a Rookie Day available at £295 and a full two-days adventure weekend at £599. Demand for places at the academy has been high from the announcement last year, and only limited places are left for this riding season.

See what Alex Whitworth & Matt Robinson of Visordown had to say about the experience. (Article dated 24/04/2024)

The Ducati Adventure Academy brings Ducati off-road motorcycles such as the Multistrada V4 S, Multistrada V4 Rally, DesertX, and DesertX Rally to the 6,600-acre Sweet Lamb off-road centre, and combines those with Ducati Riding Experience (DRE) off-road tutoring.

Sweet Lamb DRE Adventure Academy
Taking place on private land intended for motorsport use (its gravel roads are also used for rally testing), the Sweet Lamb DRE Adventure Academy offers four levels of off-road training, from Rookie to Level 3. A Rookie day costs £295, and a two-day adventure weekend will set you back £599.

With the arrival of the DRE Adventure Academy to Sweet Lamb, the Welsh facility has also added a Ducati hospitality area, with Lavazza coffee on-tap and lunch available throughout the day. Bookings are now available on the DRE Adventure website.

The Sweet Lamb DRE Adventure Academy was opened with a press event, which Visordown’s Matt Robinson attended. After his two days of thrashing a DesertX through the Welsh gnar, Matt said: “I was a little nervous beforehand, having never ridden a motorcycle off-road, but expert tuition, a well-thought-out syllabus and the approachable nature of the DesertX meant I was happily ripping along in no time at all. For what punters are getting, it’s excellent value.” Stay tuned for our full report.

Sweet Lamb DRE Adventure Academy
On the opening of the Sweet Lamb DRE Adventure Academy, Fabrizio Cazzoli, Managing Director at Ducati UK, said: “We are delighted to welcome riders to the new Sweet Lamb DRE Adventure Academy. This is a true Ducati experience where riders can unleash their full adventuring potential, as well as enjoy the benefits of the latest Ducati technology. Regardless of their previous offroad riding experience, everyone joining us at the academy can enjoy the stunning location, world-class instruction, premium hospitality and the ultimate Ducati adventure bikes. This is a unique experience and another fantastic opportunity to build unforgettable memories with Ducati.”

Mark Molineux, Chief Instructor at Sweet Lamb, added: “We are very excited and honoured to be working with Ducati and helping bring the DRE Adventure Academy to the UK. With its carefully crafted training areas, seemingly endless network of trails, and unbeatable Welsh scenery, Sweet Lamb is the perfect UK home for the Academy. We can’t wait to show riders everything we have to offer them. The experience is world-class, with everything from the bikes and trainers to facilities fine-tuned to bring you the best of the adventure world.”